WHO I AM?
Hey there – if you have landed here and are probably curious to know what I actually do? Stick around & let’s unravel it together.
I am a Digital Marketer with 7+ years of experience turning brands into something people care about – not just likes & impressions – but engagement, conversions and leads. Over the years, I have worked across diverse industries handling team at RentenPe, InterMiles, India Today Group and PrintWeek India managing their digital growth end-to-end – from building brand and writing unique content for Email Marketing to SEO optimised blogs, running Meta & Google ad campaigns to even developing my own website on WordPress using the right plugins and tools – I have pretty much lived the entire digital spectrum. Working across diverse industries & teams have shaped my ability to adapt, innovate & lead with clarity.
What drives me?
Turning ideas into meaningful digital campaigns – combining storytelling, optimization & performance marketing to deliver campaigns that are both creative & data – driven with the help of various analytic tools like GA4, CleverTap, Mailchimp, AppsFlyer etc…
Moreover, I bring clarity, ownership, creativity & “let’s make this better” energy to every project!
MY DIGITAL TOOLKIT
MY CAREER HIGHLIGHTS
RentenPe
Digital Marketing Manager
(Sep’24 – May’25)
- Led 10-member team to scale brand growth through social media, SEO & rebranding (visual + verbal)
- Managed AED 800K, optimizing ROAS across Meta & Google Ads (about AED 400K) affiliate & influencer marketing, Digital PR, optimized via Appsflyer
- Generated 20% app installs via affiliates and targeted influencers at lower CAC
- Drove 10x app installs & follower growth reducing CPR by 40% through engaging content & A/B testing
- Improved conversions by 30% by retargeting leads via Email, SMS & WhatsApp.
InterMiles
Sr. Analyst – Marketing
(Oct’20 – Mar’24)
- Led brand positioning campaigns increasing customer activation by 110% & web traffic increase by 115% by resolving indexation errors via search console
- Managed AED 200K budget for Meta & Google Ads enabling 20 Mn miles redemption
- Well versed with GTM, GA4, Google Search Console, WordPress, CleverTap
- Created engaging content & creatives for App Marketing, Email, Meta & Google Ads leading to improved CTR by 20% & boosted engagement by 25% using CleverTap lifecycle & retargeting campaigns
- Received ‘Special Performance Award’ for key contributions
India Today Group
Asst. Manager
(Jan’18 – Aug’20)
- Handled budget worth AED 2.45 Mn
- Responsible for integrated digital marketing strategies across platforms to drive new client acquisition & retention
- Leveraged Meta and Google Ads for high-quality lead generation, driving 40% growth in leads, while email-led retention initiatives increased returning users by 25%
PrintWeek India
Asst. Manager
(Jul’16 – Oct’17)
- Handled AED 610K marketing budget across Email, Meta & Google ads generating 125% growth in awards registration & webinar
- Optimised lead capture through targeted newsletters and product guides, events reaching 10k + print professionals
Naukri.com
Deputy Manager
(Feb’14 – Apr’16)
- Responsible for new client acquisition as well as retention for SEO based recruitment solutions leading to a growth of 120% in annual targets
GIVING BACK
VetSetGo (YODA Initiative)
Generated AED 50K for welfare of strays through promotion of YODA merchandise through Shopify, Amazon Ads and cross promoting through Retention Marketing. Fund generation through various offline events and branding.
WORDS FROM OTHERS
CERTIFICATIONS
CONTENT HUB
GET IN TOUCH
Inbox: bshruthi26@gmail.com
Reach Out: +971 58125 1165
Current Base: Dubai